Sears’ 2017 Black Friday ad is here! Sears will open at 6PM on Thanksgiving, and its doorbusters will end at 2PM on Black Friday. Check out this year’s Holiday Wish Book for some great gift finds! Sears is the leading home appliance retailer and also offers tools, lawn & garden, fitness equipment and automotive repair. Well known appliance brands like Kenmore, Craftsman and Die Hard as well as apparel brands like Lands’ End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer make Sears a trusted name in home goods and services.